Privacy Policy

Website Privacy Policy

Last updated: 30 December 2024

At Archway Dental, we take data protection seriously. This Privacy Policy provides a detailed overview of how we collect, process, and protect your personal data when you interact with our website. It also outlines your rights and how to exercise them. Please read this policy carefully as it contains important information.

This Privacy Policy applies only to the use of our website, www.archwaydentalsurgery.co.uk.

Sections of This Privacy Policy

1. UK GDPR, UK DPA 2018, UK PECR, and EU GDPR Compliance

2. Patient Records

3. Website Data Collection

4. Definitions

5. How We Collect and Use Your Data

6. Legal Basis for Processing Your Data

7. Sharing Your Data

8. Data Retention

9. Cookies and Tracking Technologies

10. Analytics and Advertising

11. Marketing Communications

12. Your Data Rights

13. Verifying Your Identity

14. Keeping Your Data Secure

15. Changes to This Privacy Policy

16. How to Contact Us

17. Accessibility Support

1. UK GDPR, UK DPA 2018, UK PECR, and EU GDPR Compliance

Archway Dental complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and the EU GDPR where applicable.

Data Controller Contact Details:

Our Data Controller can be contacted at:

Archway Dental, 163, Fore Street, Saltash, Cornwall, PL12 6AB

practicemanager.saltash@archwaydentalsurgery.co.uk

01752 843680

2. Patient Records

Archway Dental is registered with the Care Quality Commission (CQC). We comply with CQC’s data protection policies for patient records, ensuring both offline and online records are securely managed. Details of our registration are available at www.cqc.org.uk.

3. Website Data Collection

This Privacy Policy covers data collected via www.archwaydentalsurgery.co.uk.

Our website may contain links to third-party websites that operate under their own privacy policies. For privacy information regarding those websites, please consult their policies directly.

4. Definitions

See detailed definitions in the full privacy policy document, covering terms such as “personal data,” “data controller,” “processing,” and others.

5. How We Collect and Use Your Data

We collect your personal data in the following ways:

• Directly from you: When you contact us via forms, emails, or phone.

• Automatically: Through cookies and tracking technologies during your website visit.

Types of Data Collected:

• Name, email, and phone number.

• Feedback or inquiries submitted via the website.

• Usage data (e.g., IP address, browsing activity).

Uses:

• To respond to inquiries or feedback.

• To manage appointment requests.

• To improve website functionality and user experience.

6. Legal Basis for Processing Your Data

Our legal basis for processing your data includes:

• Consent: When you give consent for specific purposes (e.g., marketing).

• Contract: To fulfill or prepare for a contract with you.

• Legal Obligation: To comply with legal requirements.

• Legitimate Interests: For business purposes, unless overridden by your data protection rights.

7. Sharing Your Data

We only share your data under specific circumstances:

• With service providers (e.g., email providers, analytics tools) to support business operations.

• With legal or regulatory authorities, when required by law.

All third parties are vetted to ensure compliance with data protection regulations.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purpose for which it was collected, or as required by law. For example:

• Inquiry-related data: Retained for 12 months.

• Patient data: Retained in accordance with medical record retention laws (minimum 10 years for adults).

9. Cookies and Tracking Technologies

Cookies are used to improve your experience on our website. See our full Cookie Policy for details on the types of cookies we use and how to manage them.

10. Analytics and Advertising

We use tools like Google Analytics to monitor website performance.

• You can opt out of Google Analytics by installing their opt-out browser add-on.

• Advertising cookies may be used to provide relevant ads; details are governed by the respective third-party policies.

11. Marketing Communications

If you have opted into marketing, we may send updates about products, services, or promotions.

You can unsubscribe at any time via:

• The “unsubscribe” link in emails.

• Contacting us directly via our Contact page.

12. Your Data Rights

You have rights under the UK GDPR, including:

• Access: Request a copy of your data.

• Correction: Rectify inaccurate data.

• Erasure: Request deletion of your data.

• Restriction: Limit processing of your data.

• Portability: Request transfer of your data to another provider.

• Objection: Object to data processing in certain circumstances.

• Withdraw Consent: For processing based on consent.

To exercise your rights, contact us using the details below.

13. Verifying Your Identity

We may verify your identity before processing your request by asking for additional details such as your name, contact information, or proof of ID.

14. Keeping Your Data Secure

We implement robust security measures to protect your data, including encryption, regular audits, and secure data storage.

15. Changes to This Privacy Policy

We may update this policy periodically. Significant changes will be communicated via:

• A notice on our website.

• An email notification, if applicable.

16. How to Contact Us

If you have questions or concerns about this policy or wish to exercise your rights, contact us at:

Archway Dental, 163, Fore Street, Saltash, Cornwall, PL12 6AB

practicemanager.saltash@archwaydentalsurgery.co.uk

01752 843680

17. Accessibility Support

If you need this Privacy Policy in an alternative format (e.g., audio, large print, Braille), please contact us using the details above.